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- Why you're not booking meetings on LinkedIn
Charlotte’s Sales Shares #25 is out!
Hello to 2,017 people now who have decided to keep it real, authentic and actionable. Out on a Tuesday instead of a Saturday
This one is a 1 minute 50 second read on how to avoid jumping to the meeting too soon by asking prospects on LinkedIn by asking one crucial question. Have you been leaping too quickly to the sales meeting in your LinkedIn DMs?
Only a small fraction of your prospects are ready to hop into a sales meeting or discovery call at any given moment on LinkedIn. Jumping straight to the meeting in your direct messages isn't a winning strategy.
The issue is that we're often too hasty, skipping an essential step. Not all your prospects are at the same stage in their problem-solving journey, just like they aren't all as active on LinkedIn.
If you want to harness LinkedIn's power for social selling effectively, you need to tailor your messages to your prospects based on their problem-solving stage.
Pause… what does this mean?
You need to figure out one crucial thing first: What have they done to solve their problem?
This is the key to categorizing your prospects into 3 groups:
Group 1 - Solution Seekers - prospects who are actively looking for solutions and have tried different approaches.
Group 2 - Problem Acknowledgers - prospects who recognize their problem but haven't taken significant steps to solve it yet.
Group 3 - Problem Unaware - prospects who aren't even aware they have a problem (the hardest group to convert, but not impossible)Read on LinkedIn
Then once they confirm they HAVE the problem, be interested in WHAT they have done already to attempt to solve this
The 3 questions I ask a prospect even if they are biting off my hand for a meeting?
1.What have you done in the past to try to solve that?
2.How did those things work?
3.Why do you think they didn’t work?
PS - I will soon share exciting details of the full LinkedIn Elevator Social Selling & Cold Outreach Program I have been developing, drop me a DM on LinkedIn or reply to this newsletter with “INTERESTED”
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