How to win back a cold prospect

Hello to +2,900 sellers and creative entrepreneurs who have decided to keep it real, authentic and actionable.

Today’s non snoozeletter is a 1 minute 50 second read on perfecting your sales messaging. A strong sales process will follow a series of creative touches backed up by a system to peek your prospect´s interest.

Here comes the sales cadence..! A well designed one focused on

First off, its normal to have a prospect go silent.

It can be for any number of reasons.

Before I send any kind of email or LinkedIn DM, I pick up the phone.

Why? Because the phone is the fastest way to get an answer!

But what if they don’t answer the phone? Email or LinkedIn DM is my go to.

Here’s what I typically send:

Usually when I don't hear back after sending the solution overview, it's because of 1 to 3 things

1.There's another conversation to have around pricing and scope 

2.The project got de-prioritised

3.The timing right now is off

Now, which one is it?

You give the prospect options, they respond with a number…this takes the onus of them writing you a long winded reply.

Take not of the 3 x Ps.

Be PROACTIVE in getting a response, yes OR no

Be PERSISTENT not pushy.

PRACTICE!

PS - It’s called Cunningham’s law…which is "the best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer."

If you’ve read this far, here’s how else I can help you

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