How to START your demo

Today`s is PART 2 of demo dynamics and in an under 2 minute read you will learn how prep for your demo call with one actionable tip

Most sellers make the mistake of using the product demo to pitch features and benefits - not a good move.

You need be able to show these 3 criteria:

Here`s how we are different

Here`s why those differences matter to you

Proof those differences add value

And before you jump on the disco, you should know as a seller

What has the prospect already attempted to try and fix the problem? Has the prospect tried to solve it already and if so, how, what was the outcome?

What is the prospect trying to do? Probably be more efficient and automate workflow, yet you need to get them to be more specific

What is the prospect trying to accomplish? So why is this business problem so crucial compared to others

How is success measured? Super key to know, if you dont then cant tell if this will solve the prospect`s problem or not

And when you START the demo, here is what you can say as an intro to

So X, typically these demos go one of two ways:

You might not like this and that is ok, you aren`t going to offend me personally if you don`t

OR

You like this, you want to see what a proposal could look like with pricing and you want to bring in people from your team

Either outcome is fine, I just want you to know that you can tell me at the end when we talk about next steps

That´s IT for this week? Want more QUESTIONS to ask DURING the DEMO?

Reply DEMO and I will share more ✌️✌️😁