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- Selling in a down market on LinkedIn
Hello to over 3.1k dynamic sales reps and innovative entrepreneurs who are committed to evolving and excelling in their cold outreach and social selling strategies.
In today’s 2 minute read, part 2 of LinkedIn outreach. Most reps and founders I train get too focused on booking the meeting. The goal is to establish a relationship and a problem that needs solving first.
So, how do you go about this in a different way?
1.Personalization: “Exciting your new move to Head of Sales”
2. Identify Their Challenge: “Most am speaking to are trying to reduce December deals from dropping into January”
3. Insight Led Content: “If this is the same for your team, want to see a process I built which allowed one team to claw back 30% of their deals into December?
If they respond positively, you know there’s a genuine interest and they have a a challenge my business solves for.
If they do not respond, you can still follow up with: “I’m sharing the article I mentioned, in case you find a moment to explore it."
The goal here is to get a response on LinkedIn and start a conversation.
Youre preempting a call by giving something away for free.
Why has Costco exceeded it sales targets for 2023?
Because when you go into their store they give you FREEBIES - There are stands of food and drink giveaways you can try before you buy. The more you try, the more likely you will want to buy.
So in a tough economy, go the extra mile for your prospect to stand out.
If you’ve read this far, here’s how else I can help you:
Wanna build your very own top 1% creator LinkedIn social selling strategy and drive real revenue from LinkedIn? 37% off the ONE HOUR strategy call
Ideal for AEs, SDRs, coaches and entrepreneurs who want to build a sales and LinkedIn strategy.
Is your B2B team missing the mark with social selling and cold outreach?
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