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Sales Shares #35 is out!
Hello to +2,500 sellers and creative entrepreneurs who have decided to keep it real, authentic and actionable.
Today’s non snoozeletter is a 2 minute read on video prospecting.
Sending a video is never a bad idea…but you may want to ask permission before sending it first.
Now you might be thinking, but wait, I don’t want to appear like a freak.
You don’t have to..here is how you can approach it.
Share a point of view - something you noticed about the prospect or their business. Offer to give them more insights into what you found out.
Here is how I like to do it:
-Greeting
-Share context for why you’re reaching out,
(share the screen of what you want to showcase)
-My reason for reaching out? I checked out the team~s LinkedIn profiles.
-My point of view? They don’t seem to be using it for prospecting so much.
-Shared some statistics to support my point of view. Quoted the source.
My CTA?
-Happy to share some insights in more detail.
Again, not sharing a calendly link or asking outright for the meeting.
Take a look!
I like to send a video after a few attempts to engage the prospect, so further into my cold outreach cadence.
Video as a first touch might be overwhelming, one way to get around that is to ask your prospect if you can send it.
“Mind me sharing a video on some insights I found which you may find useful?”
I get around a 40% response rate from video.
If you’ve read this far, here’s how else I can help you
#1. Ideal for full cycle sales reps and founders who want to hone their sales technique and leverage LinkedIn to social sell.
Lets identify your sales and LinkedIn challenges and build your sales strategy with an action plan
#2. Need to polish your objection tackling?
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