- Charlotte's Sales Shares
- Posts
- The email that landed a 6 figure deal
Sales Shares #33 is out!
Hello to over 2.4k sellers who have decided to keep it real, authentic and actionable.
Today’s non snoozeletter is a 1 minute 30 second read on the cold email that led to a 6 figure deal. I will share the framework so you can use it.
The best cold emails are 50-75 words, with 2-3 words in the subject line and optimized for mobile. Lets dive right in!
Subject line: Avoid missed leads
Saw you do digital ads.
How do you handle leads that don't convert?
With an average loss of 23% on digital, thought it might hurt revenue.
Company X and Company Y are using our storytelling platform.
AI pinpoints leads ready to buy, captures their email, sends it to your inbox.
Exploring any tech like this?
Here is the breakdown of the framework:
-3 word subject line focused on loss rather than gain
-First line, observation
-Second line, insight led question based on observation
-Third line, problem mention
-Fourth line, social proof
-Fifth line, results
-Sixth line, low friction CTA
Your prospect is more tied into loss than gain. How do you feel if you win $1000? You feel great. What if you lose $1000, you feel a lot worse.
That is it for today.
If you’ve read this far, here’s how else I can help you
#1. Ideal for full cycle sales reps and founders who want to hone their sales technique and leverage LinkedIn to social sell.
I have 2 slots left in October for 1 on 1
#2. Need to polish your objection tackling?
Reply