The email with 100% open rate

Sales Shares #36 is out!

Hello to +2,600 sellers and creative entrepreneurs who have decided to keep it real, authentic and actionable.

Today’s non snoozeletter is a 1 minute 50 second read on a cold email I sent as part of a cold outreach cadence. This email got a 100% open rate.

What I want to focus on is the subject line I used first, then the email framework.

So, are you ready for it?

The subject line was: “Social selling misses”

Boring isn’t it…here are 6 reasons why it worked:

1.Intrigue & Curiosity: The phrase "social selling misses" isn't straightforward. It beckons the recipient to open the email and delve into the content to understand the context.

-What about social selling is being missed?
-Are there common mistakes being made?
-Or perhaps opportunities that are overlooked?
The ambiguity piques curiosity.

2. Relevance: Social selling — leveraging social networks to locate and interact with prospects has become a pivotal strategy for many businesses.
For those in sales, marketing, or even general management, any insights into improving social selling can be invaluable. The subject line directly targets this interest.

3.Brevity: In an age of information overload, brevity is refreshing. A 3-word subject line stands out against longer ones. It's easy to read, digest, and remember.

4.Promise of Value: The implication behind the subject line is that there's something about social selling that many might be getting wrong or not fully exploiting.
For anyone keen on maximizing their sales (or marketing) efforts, this hints at a promise of value inside the email.

5.Contrast with Common Themes: Most cold emails around social selling might focus on its successes or how it's the 'next big thing.'
By focusing on the 'misses', you're providing a fresh, contrarian perspective, which can be more enticing.

6.Universality of Mistakes: Everyone makes mistakes, and understanding common pitfalls can be more valuable than knowing best practices.
By highlighting "misses," the subject line appeals to those eager to avoid or correct their errors.

 If you’ve read this far, here’s how else I can help you

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