Cold calling to book 5 more meetings a week

Hello to the 3.2k+ dedicated sales professionals and forward-thinking founders, consultants and business owners who are continuously sharpening their sales skills.

In today’s quick 2-minute read, we delve into the art of cold calling, a crucial skill for anyone in sales.

Many of the reps, founders and consultants I coach tend to shy away from cold calling.

However, the real objective should be to initiate a meaningful dialogue and identify a pressing problem that your prospect is facing.

No point booking a meeting if the prospect does not have a genuine problem to solve.

So, how can you effectively use cold calling to achieve this? Let’s explore my 5 X C Method below:

1. Consent: Start with a permission based opener. “I know you are not expecting my call, mind if I take a moment to share why am calling.”

2. Challenge: Identify their pain points. “I’ve been talking to several leaders who are struggling with [specific challenge]. Does this resonate with your current situation?”

3. Convey: Offer your value prop and a customer story. “Given your situation, I’d like to share a strategy that helped a similar company overcome this challenge, resulting in [specific benefit].”

4. Counter: Address objections proactively. Look for them before the prospect mentions them. “We already have a solution in place”….”Most do when I call like this, mind sharing what you like about it?” (No one expects a seller to ask this kind of question, you can then move on to..”Seems like you’re happy with it, may I ask, what would get you to change?” Or alert the prospect to your biggest differentiator…

5. Close for the Meeting: Seal the deal. “Would you be open to a brief meeting to take a peak at this when am not cold calling you out of the blue?”

Remember, the key here is to engage in a conversation, not just push for a meeting.

And as it is holiday season, am giving you my exact cold call script here with examples:

Are you a sales professional, solopreneur, consultant or SME owner and need to level up your social selling and friendly cold outreach system?

I will be launching group sessions in the new year…more to come, if you want a preview of what we will cover

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