Avoid these 10 email mistakes

Hello to 2,260 people now who have decided to keep it real, authentic and actionable. Its the #28th edition, almost at 30!

This one is a 1 minute 50 second read on 10 terrible sales emails and how to reframe them.

It´s easy to pump out emails which miss the mark and trigger the mental spam filter of your prospect. Your prospect’s inbox is riddled with bad emails so to get an open and a reply, you need to cause a pattern interrupt.

How do you do this?

You use different words to what 90% of other Salespeople are using. Personalisation and relevance go hand in hand here too.

Emails that are shorter, are 50-75 words long are seeing the best open and reply rates, according to Lavender, an AI email writing tool.

Don’t overthink it though.

Here are 10 phrases to avoid in your cold emails:

1.“Congrats on the Funding”

2.“Sorry to bother you”

3.“Did you know that?”

4.“Know you’re busy”

5.“Ive been thinking”

6.“Hope this email finds you well”

7.“Saw on your website that you’re a Web Dev Agency”

8.“My name is Charlotte and Im from Investment Monitor”

9.“Were an award winning marketing agency with 8 years experience in the market”

10.“Saw on LinkedIn you attended the same event as I have”

Now, all of these are spam triggering for your prospect, some of them focus on you first rather than your prospect and others are too generic, showing little effort on the part of the salesperson.

Want to see the rewrites? In case you missed them from LinkedIn, here is the post with them all rewritten and the explainer on why they work.

Watch TODAY for my post on 11 Horrible Email Openers and How to Fix Them.

See you next week 🙂