90% of sales and higher paying clients may be lost

Sales Shares #34 is out!

Hello to +2,500 sellers and creative entrepreneurs who have decided to keep it real, authentic and actionable.

Today’s non snoozeletter is a 2 minute read on nailing your ICP, or ideal customer profile.

Most messaging fails on different channels because the seller fails to speak in the language of their prospect.

Not all your prospects are ready to buy on LinkedIn, so knowing their top 2-3 challenges inside out for when you send a LinkedIn DM, cold email or (I know you may hate it), do a cold call is paramount.

And those challenges can change from quarter to quarter.

Let’s dive in.

Here is an exercise. I have given you an example here in 7 steps:

1.Persona - Marketing leader

2.Job title/persona type - Marketing Director

3.Problem 1 - New product launch campaign

4.Indicator of problem 1 - Pulling together insights and data is a headache

5.Impact of problem 1 on persona - Takes 5 hours or more, anxiety and stress inducing

6.Impact of problem 1 on business - Wrong data and insights means launching with wrong messaging, wrong campaign, missed KPIs and ROIs (aka lost sales and revenue)

7.Solution: We give marketers insights and visibility in real time so they can plan for a new product launch campaign with confidence knowing they can achieve KPIs and tie the ROI earned to the campaign itself.

Want to get work on another problem for your ICP?

Here is my Chat GPT prompt here for the same persona, different problem, #2

Now do it for yourself!

Reply to this email for the exact prompt I use.

If you’ve read this far, here’s how else I can help you

#1. Ideal for full cycle sales reps and founders who want to hone their sales technique and leverage LinkedIn to social sell.

Book a 1:1 Sales Strategy Call 

Lets identify your sales and LinkedIn challenges and build your sales strategy with an action plan

#2. Need to polish your objection tackling?

Prevent Objections in 95 ways, Unlock Lifetime Access